Learn more about who we are and what we do
Goidentity was created to solve a problem we kept seeing across the market, identity verification that wasn't built for most businesses.
Our CEO, Gaurav Malhotra, saw it first-hand. Most identity solutions were designed for large banks and enterprise organisations, long contracts, high costs, and complex implementations.
For SMEs, it didn't make sense. Teams were either overpaying for capabilities they didn't need, or struggling with tools that slowed them down and made onboarding harder than it should be.
We believed there was a better way. So we built Goidentity with a different mindset.
From day one, we've taken a product-led approach. The product does the heavy lifting, simple to access, easy to use, and delivering value from the start.
Alongside this, user-centred design sits at the heart of everything we do. We design around how people actually work, not how systems expect them to behave.
Just a platform that helps you verify identity quickly, stay compliant, and create a smoother experience for your customers.
We're still evolving, but the goal hasn't changed, make identity verification simple, fair, and accessible for every business.
Product-led
From day one
SME-first
Built for real teams
Zero lock-in
No long contracts
Always evolving
With our customers
We believe verifying identity shouldn't be slow, expensive, or complicated. It should be easy to adopt, easy to use, and built around real-world needs.
Our focus is helping organisations stay compliant, reduce risk, and create a smoother experience for their customers, without adding unnecessary friction.
Goidentity provides a simple, secure platform for identity verification and AML compliance.
We help organisations confirm who their customers are, meet regulatory requirements, and reduce the risk of fraud, without adding unnecessary friction to the user experience.
Know Your Customer verification flows built in.
Passports, ID cards and other official documents.
Confirm a real person is present.
Supporting ongoing compliance requirements.
Adding context and assurance where needed.
Capture additional info tailored to your processes.
Whether you're onboarding new customers, meeting regulatory requirements, or strengthening your fraud controls, Goidentity helps you do it quickly, securely, and with confidence.
Behind Goidentity is a team focused on solving real problems, not just building technology.
We bring together experience across product, engineering, user-centred design, marketing, and sales, with a shared goal of making identity verification simple, accessible, and effective for every business.
CEO
Gaurav founded Goidentity after seeing first-hand how complex and inaccessible identity solutions had become for most businesses. His focus is on building products that remove friction, not add to it, combining strong technical foundations with a clear understanding of real-world challenges.
Product & User-Centred Design
Steve leads on product direction and user-centred design. With a background across healthcare and digital delivery, he focuses on understanding real user needs and shaping solutions that are simple, effective, and deliver measurable outcomes.
UK Sales Lead
Jon leads sales across the UK, working closely with organisations to understand their needs and help them adopt identity solutions that are simple, effective, and aligned to their goals.
Middle East Sales Lead
Kaifya leads sales across the Middle East, supporting organisations in adopting secure, scalable identity solutions tailored to regional requirements and business needs.
Marketing Manager
Alina leads marketing for Goidentity, shaping how we communicate our value and connect with customers. She focuses on clear messaging, market positioning, and ensuring our story resonates with the businesses we serve.
DevOps Lead
Deepika leads DevOps, ensuring the platform is secure, scalable, and reliable. She focuses on infrastructure, deployment, and performance, supporting a stable and high-performing service.
Senior Developer
Paul plays a key role in building and scaling the platform, focusing on robust, reliable development that supports performance and long-term growth.
Full Stack Developer
Jigar works across the full stack, covering API development, integrations, and performance optimisation. He also leads the analytics platform as Product Owner, ensuring data is accessible, meaningful, and supports real decision-making.
App Developer
Mohamed leads mobile app development across iOS and Android, including SDK integration. He ensures a smooth, reliable experience across devices and plays a key role in delivering identity verification on mobile.
Front-End Developer
Sanjeevan focuses on UI implementation, accessibility, and user interface testing. He ensures the platform is intuitive, responsive, and easy to use across all user journeys.
UX Designer
Darren focuses on user experience design, ensuring the platform is intuitive, accessible, and aligned to real user needs. He creates clear, effective journeys that make complex processes feel simple.
UX Designer
Tauhid supports the design of user journeys and interfaces, helping ensure the platform is easy to use and aligned to real user needs. He works closely with the wider team to translate insight into practical, user-friendly design.
Complexity slows teams down and frustrates users.
We design for how people actually work.
Value from day one, no barriers.
Security and compliance built in.
We focus on real-world impact.
Continuously improving with our customers.
We believe strong partnerships are key to delivering trusted, secure identity solutions.
That's why Goidentity is built on enterprise-grade technology, including our partnership with Thales Group, a global leader in digital identity and security.
Through this partnership, we combine a simple, product-led experience with proven, secure identity verification capabilities used by organisations around the world.
