At Goidentity, how we work is as important as what we deliver.
We’re a small, focused team building a secure, user-first identity verification platform. Our success depends on clarity, collaboration, and continuous improvement. This page outlines the principles, rhythms, and norms that guide how we operate, ensuring we stay aligned, accountable, and always improving.
Our principles
- Clarity over complexity – We prioritise simplicity, clear ownership, and decisive action.
- Data-driven decisions – We use metrics, not opinions, to guide our choices.
- Transparency by default – All major decisions and updates are visible in Confluence and Jira.
- User-first mindset – Every action should improve the user experience or business value.
- Iterate and improve – We release, learn, and refine continuously.
- Learn from mistakes - We aim to identify causes of failure and make sure they don’t happen again.
Our Meeting Cadence
|
Meeting |
Frequency |
Audience |
Purpose |
Owner |
Duration |
|
Daily Stand-up |
Daily (Mon–Fri) |
Engineering |
Share progress, blockers, and priorities |
Andrei |
15 mins |
|
Product Stand-up |
Weekly: Tuesday/Thursday |
Product, Engineering |
Provide product vision and share progress |
Steven |
20mins |
|
Sprint Retrospective |
Monthly |
Product, Engineering |
Sprint review and forward planning |
Steven |
1hr |
|
Team Retrospective |
Bi-Monthly |
Product, Engineering |
Team wellbeing, demo new work, gather feedback, |
Steven |
1hr 30mins |
Meet the Team
|
Name |
Role |
Department |
Responsibilities |
|
Andrei Dragotoniu |
Dev Lead / Senior Back-End Developer |
Engineering |
Backend architecture, code quality, technical leadership |
|
Jigar Maheshvari |
Back-End Developer |
Engineering |
API development, integrations, performance optimisation, analytics platform |
|
Mohamed Alkhatim |
App Developer |
Engineering |
Mobile app development (iOS & Android), SDK integration |
|
Sana Qureshi |
Cloud Architect |
Engineering |
Infrastructure, DevOps, cloud security |
|
Sanjeevan Jeewaratnam |
Front-End Developer |
Engineering |
UI implementation, accessibility, user interface testing |
|
Steven Killick |
Product Manager |
Product |
Product strategy, roadmap, stakeholder communication |
How We Collaborate
- Tools: Jira (work tracking), Confluence (documentation), Teams (daily comms), Figma (design).
- Documentation: All key product decisions, requirements, and retrospectives are logged in Confluence.
- Delivery Rhythm: We work in one-month sprints focused on delivering measurable user and business outcomes.
- Feedback: We review outcomes regularly and use metrics to drive continuous improvement.